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In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
Debadging is the process of removing the manufacturer's emblems from a vehicle. Common emblems to be removed include the manufacturer's logo as well as the emblems designating the model of the vehicle. Often debadging is done to complement the smoothed-out bodywork of a modified car, or to disguise a lower-specification model.
These badges became known as sweetheart patches. They were also imported to Britain by Sampson Souvenirs Ltd., which also began producing badges of British tourist spots, and went on to become (and still is) the largest British manufacturer of souvenir badges. The biggest American manufacturer is Voyager Emblems of Sanborn, New York. [citation ...
This is a list of vehicles that have been considered to be the result of badge engineering (), cloning, platform sharing, joint ventures between different car manufacturing companies, captive imports, or simply the practice of selling the same or similar cars in different markets (or even side-by-side in the same market) under different marques or model nameplates.
The only truly widespread use of these combat badges was probably on personally owned items, like ballcaps and car decals. Alternative Combat Cavalry Badge (2009) In 2004, Congressman Mark Green, (Republican, Wisconsin) introduced H.R. 3950 to provide for the establishment of a combat artillery badge to recognize combat service by artillerymen. [2]
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