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A hood ornament (or bonnet ornament or bonnet mascot in Commonwealth English), also called a motor mascot or car mascot, is a specially crafted model that symbolizes a car company, like a badge, located on the front center portion of the hood. It has been used as an adornment nearly since the inception of automobiles. [2]
The first Rolls-Royce motorcars did not feature radiator mascots; they simply carried the Rolls-Royce emblem. When John, 2nd Baron Montagu of Beaulieu commissioned his friend, sculptor Charles Robinson Sykes, who worked in London under the nobleman's patronage, to sculpt a personal mascot for the bonnet of his 1909 Rolls-Royce Silver Ghost, Sykes chose Eleanor Velasco Thornton as his model.
In an era of strong make identification, when DeSoto began to lose any distinctive styling, trouble lay ahead. Compounding this, when Chrysler marketing showed that consumers were likelier to buy an entry-level Chrysler than a DeSoto, Chrysler introduced the Newport as a 1961 model, selling more than 45,000 units in its first year.
In 1999, the emblem saw a minor revision, with the word "Mercury" added to the top half of the emblem. The emblem became the final design featured for a hood ornament of an American-brand automobile, offered as an option for the Grand Marquis for 2005 (for a single year). Various Mercury brand emblems, 1939–2011
"Imperial is a special car for a special owner," said Tom Pappert, Chrysler's Vice President of U.S. Automotive Sales. "It is designed to appeal to the personal luxury car buyer seeking the highest level of prestige, advanced styling, engineering and special features, extended warranty, and VIP recognition in both the showroom and service areas."
Zimmer Motorcars Corporation was established in 1980 as a manufacturer of neo-classic automobiles. The idea for this automobile was initially drawn on a napkin at a private dinner between Paul Zimmer, chairman and President of Zimmer Corporation and Robert "Bob" Zimmer, Paul Zimmer's son, an employee and shareholder of the company. Paul Zimmer drew what was to become the Golden Spirit on a ...
The Allstate was essentially a Henry J, but with several differences that included Allstate badges on the hood and rear deck, a more upscale interior of Saran plaid or occasionally leather or smooth vinyl, unique hubcaps/wheel covers, horn buttons and instrument bezels, a locking trunk lid, distinctive engine color (blue), custom armrests and ...
As was common practice among the luxury car brands, only the chassis and engine were displayed; the body and interior trim of the car would be custom-made to the owner's specifications by a third-party coachbuilder. The chassis on most model Js were the same, as was the styling of such elements as fenders, headlamps, radiator, hood and ...
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