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  2. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Panegyric – a formal public speech, delivered in high praise of a person or thing. Paradeigma – argument created by a list of examples that leads to a probable generalized idea. Paradiastole – redescription, usually in a better light. Paradox – an apparently absurd or self-contradictory statement or proposition.

  3. Glossary of language education terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_language...

    A word or phrase used in conversation – usually in small regions of the English-speaking world – but not in formal speech or writing: “Like, this dude came onto her real bad.” Communicative Competence The role of language learning is to achieve communicative competence.

  4. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    Due to such potential for emotional complication, it is generally advisable to avoid loaded language in argument or speech when fairness and impartiality is one of the goals. Anthony Weston, for example, admonishes students and writers: "In general, avoid language whose only function is to sway the emotions". [1] [2]

  5. Stipulative definition - Wikipedia

    en.wikipedia.org/wiki/Stipulative_definition

    A stipulative definition is a type of definition in which a new or currently existing term is given a new specific meaning for the purposes of argument or discussion in a given context. When the term already exists, this definition may, but does not necessarily, contradict the dictionary ( lexical ) definition of the term.

  6. Literary language - Wikipedia

    en.wikipedia.org/wiki/Literary_language

    Kannada exhibits a strong diglossia, like Tamil, also characterised by three styles: a classical literary style modelled on the ancient language, a modern literary and formal style, and a modern colloquial form. These styles shade into each other, forming a diglossic continuum. The formal style is generally used in formal writing and speech.

  7. Context (linguistics) - Wikipedia

    en.wikipedia.org/wiki/Context_(linguistics)

    In the theory of sign phenomena, adapted from that of Charles Sanders Peirce, which forms the basis for much contemporary work in linguistic anthropology, the concept of context is integral to the definition of the index, one of the three classes of signs comprising Peirce's second trichotomy.

  8. Elevator pitch - Wikipedia

    en.wikipedia.org/wiki/Elevator_pitch

    An elevator pitch, elevator speech, lift speech, or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time. This description typically explains who the thing is for, what it does, why it is needed, and how it will get done.

  9. Climax (rhetoric) - Wikipedia

    en.wikipedia.org/wiki/Climax_(rhetoric)

    Climax is frequently used in persuasion (particularly advertising) to create false dilemmas and to focus attention on the positive aspects of the subject at hand. The initial inferior options make the final term seem still better by comparison than it would appear in isolation: "X is good, Y is better, Z is best" is a standard format.