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Legends of the Dark Knight Box Set - June 17, 2009; DC Direct: Arkham Asylum Box Set - September 23, 2009; Dark Knight Returns Collectors Box Set - October 14, 2009; Justice League of America Action Figure Box Set - December 2, 2009
6" Action Figure Toy Line of DC Superheroes. DC Superheroes is a collection of action figures originally produced by Mattel in early 2006. It is divided into three different lines - the Justice League Unlimited toyline, with figures based on the animated Justice League Unlimited series; the S3: Select Sculpt Series, featuring more comic-accurate figures in the 6" scale; and a 12" figure line.
After DC Universe Classics ceased production in 2014, Mattel unveiled figures from the successor line, DC Multiverse, at San-Diego Comic-Con 2015. [1] Unlike the previous line, which primarily focused on comic iterations of the character, it was announced that Multiverse would mix classic comic designs with other media based on DC's characters, such as their films, TV shows and video games.
The "DC Comics Super Heroes" logo would replace the Super Powers logo on merchandise when the line died out (especially in 1989 when Toy Biz reused many of the action figure molds for their DC Comics Super Heroes line). Only the toy line carried the "Collection" tag; all other merchandise would have a solo "Super Powers" logo.
These are 3-inch scale figures with identical sculpts to the 6-inch figures with limited articulation, display stands and action features and/or weapons. These were previously going to be called Battleague figures and marketed as game figures but were later on consolidated into the DC Universe line as collectible figurines.
The company was founded in 1994 by Todd McFarlane. [2] McFarlane was working with Mattel to produce action figures based on his comic book characters. When the two could not decide on how to make the toys to McFarlane's satisfaction, he reclaimed the toy rights to his characters and started his own toy company.
From 2012 to 2020, DC Direct was known as DC Collectibles. [1] On January 23, 2019, DC Comics told its employees that DC Collectibles would be moved to the Warner Bros. Consumer Products division as part of a company-wide re-organization. [2] On Wednesday, February 19, 2020, the company changed its name back to DC Direct on its Facebook page. [3]
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