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Former Starwood logo. Starwood Hotels and Resorts was originally formed by the real estate investment firm Starwood Capital to take advantage of a tax break; at the time the company was known as Starwood Lodging. [8] Initially, Starwood Lodging owned a number of hotels throughout North America, all under different brand names.
The Westin San Francisco Airport in South San Francisco, CA. On January 5, 1981, the company changed its name again to Westin Hotels (a contraction of the words Western International). [13] The chain's flagship Washington Plaza Hotel in Seattle was the first property to be rebranded, becoming The Westin Hotel on September 1, 1981. [14]
W Hotels was launched in 1998 with W New York, a conversion of the former Doral Inn hotel on Lexington Avenue, Manhattan. [2] [3] Barry Sternlicht, then CEO of Starwood Hotels and Resorts Hotels 1995–2005, created the brand. [4] The concept included dark, muted colors, brushed metal, hotel staff in black T-shirts, photographs, and a bar. [5]
The hotel chain just went from huge to giant after completing the yearlong 12.2 billion dollar purchase of Starwood Hotels. Marriott buys Starwood, becomes world's largest hotel chain Skip to main ...
Aloft Hotels is an American hotel chain based in North America, owned by Marriott International. The first hotel opened at the Trudeau International Airport in Montreal in 2008. [2] Aloft Hotels have since opened across North America and internationally. Most Aloft hotels are located in city centers or in close proximity to airports.
Starwood Amphitheatre, a former outdoor music venue in the Nashville, Tennessee area; Starwood Capital Group, an American private investment firm; Starwood Festival, an annual Neo-Pagan, New Age, multi-cultural and world music festival; Starwood Hotels and Resorts, an American hotel and leisure company acquired by Marriott in 2016.
Considering the growing use of air travel for business, the Pritzker brothers realized that locating a high-quality hotel near a major airport was a valuable business strategy. Within two years, they opened Hyatt House Hotels near San Francisco International Airport and Seattle–Tacoma International Airport. [7] The company went public in 1962 ...
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