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Former Starwood logo. Starwood Hotels and Resorts was originally formed by the real estate investment firm Starwood Capital to take advantage of a tax break; at the time the company was known as Starwood Lodging. [8] Initially, Starwood Lodging owned a number of hotels throughout North America, all under different brand names.
W Hotels was launched in 1998 with W New York, a conversion of the former Doral Inn hotel on Lexington Avenue, Manhattan. [2] [3] Barry Sternlicht, then CEO of Starwood Hotels and Resorts Hotels 1995–2005, created the brand. [4] The concept included dark, muted colors, brushed metal, hotel staff in black T-shirts, photographs, and a bar. [5]
The Westin San Francisco Airport in South San Francisco, CA. On January 5, 1981, the company changed its name again to Westin Hotels (a contraction of the words Western International). [13] The chain's flagship Washington Plaza Hotel in Seattle was the first property to be rebranded, becoming The Westin Hotel on September 1, 1981. [14]
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In April 1995, ITT Sheraton introduced the Four Points by Sheraton brand, to replace the designation of certain hotels as Sheraton Inns. During the early 2000s, this mid-scale, moderate-rate, full-service hotel brand operated around 135 properties, across about 15 countries, but primarily in the US. [3] [4] In 1998, Starwood acquired ITT ...
The hotel chain just went from huge to giant after completing the yearlong 12.2 billion dollar purchase of Starwood Hotels. Marriott buys Starwood, becomes world's largest hotel chain Skip to main ...
The St. Regis brand was launched in 1998, [5] when Starwood rebranded a former Ritz-Carlton property it had bought in Aspen, Colorado as The St. Regis Aspen. [6] In 1999, Starwood rebranded the Carlton Hotel in Washington, D.C. [7] and two more former Ritz-Carlton properties in Houston [8] and Philadelphia [9] as St. Regis hotels.
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