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Advertising has changed, and in order to stay relevant, brands must adapt accordingly. The last year has only clarified reasons why adopting an agile approach to advertising...
News about Advertising and Marketing, including commentary and archival articles published in The New York Times.
This article reveals which product categories are best suited to creative advertising and which dimensions of creativity have the most influence on sales.
Keep track of the latest advertising and marketing news published by the Adweek editorial team.
The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies, and more. Digital marketing ...
Summary. As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers....
To pinpoint some of these articles and share them with you, I asked a few marketers at HubSpot what their favorite marketing article is and why. Check out the ones they read on repeat, plus a few articles that HubSpot’s marketing, content, and blog teams refer to time and again.
New research on advertising from Harvard Business School faculty on issues including strategy and tactics, digital advertising, measuring impact and advertising technology.
In this article, we synthesize the fragmented literature on consumer response to advertising creativity. Based on a literature review, we develop a conceptual framework linking advertising creativity to consumer outcome responses in terms of ad, brand, and sales.
A collection of columns about the companies, people and new technologies that are shaping the marketing and advertising business.