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In 1957, Dixie cup merged with the American Can Company. In the early 1970s, American Can developed Fresh'n as a toilet paper competitor. [6] The James River Corporation of Virginia purchased American Can's paper business in 1982.
In the 1930s, his Dixie Cup campaign was designed to convince consumers that only disposable cups were sanitary by linking the imagery of the overflowing cup with subliminal images of vaginas and venereal disease. [6]
Hugh Everett Moore (1887–1972) was an advertising expert and the founder and longtime president of the Dixie Cup Company, manufacturer of the disposable paper Dixie Cup. [1]
His father Leo, a former Dixie Cup employee, had founded the Solo Cup Company in 1936. [1] [3] Robert Hulseman joined his father's company as a factory worker when he was 18-years old and worked his way through a series of jobs. [3]
Edward Bernays was born in Vienna to a Jewish family. [13] His mother, Anna (1858–1955), was Sigmund Freud's sister, and his father Eli (1860–1921) was the brother of Freud's wife, Martha Bernays; their grandfather, Isaac Bernays (through their father Berman), was the chief rabbi of Hamburg and a relative of the poet Heinrich Heine.
The Dixie Cup was first called "Health Kup", but from 1919 it was named after a line of dolls made by Alfred Schindler's Dixie Doll Company in New York. Success led the company, which had existed under a variety of names, to call itself the Dixie Cup Corporation and move to a factory in Wilson, Pennsylvania. Atop the factory was a large water ...
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[1] Numerous companies, such as IBM (whose Lexington operations are now the core of Lexmark), Square D, and Dixie Cup opened operations within the city. This was soon followed by Trane. During this rapid growth between the years of 1954 and 1963, Lexington's employment rose 260 percent. [1] The manufacturing output for the city rose fourfold.
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