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The popularity of 2000s era running shoes in the early 2020s helped motivate New Balance to re-release the 1906 in 2022. Similar to the relaunch of the New Balance 2002, the sole of the shoe was replaced with that of the New Balance 860v2 and given the name 1906R. A coincidence as the 1906 served as a design inspiration for the 2002. [4]
The company later did business under the name New Balance Athletic Shoe Company. As New Balance slowly established itself as a niche business in the 1930s, baseball players and track and field athletes sought the company out for its specialty footwear. [6] In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd. [7]
[3] [4] The shoe was released in 1988 to massive success. A "Collegiate Pack" pair of New Balance 574. Despite being created as a budget product, the shoe would go on to become an iconic symbol of fashion and sneakers but also represent New Balance language in the way they created products. [5]
New Balance CEO Joe Preston told Yahoo Finance that the sneaker company had its best year ever in 2024, with global annual sales reaching $7.8 billion — a 20% increase from 2023.
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The inspiration for design of the shoe, including the sole, came from a previous model, the New Balance 1906. [2] The shoe was manufactured in the company's American factories and sold for a premium of $250 when it was released in 2010. [3] Due to the high price, the shoe was not popular when it first launched. [4]
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