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H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational fashion retailer headquartered in Stockholm. Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and ...
The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [3]
The collaboration involved H&M's head of design, Margareta Van Den Bosch and Madonna commented "I've made no secret of my love for fashion and trends. Working with Margareta and H&M was an exciting and new creative challenge for me. I'm really happy with the results and look forward to wearing M by Madonna along with the rest of the world." [5]
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Immediately after, the Giambattista Valli brand launched their 2017 activewear capsule collection, including coats, puffer jackets, sweatshirts and track suits. [20] In 2019, Giambattista Valli released a capsule collection for men and women with H&M, [21] his first foray into designing menswear. [22] [23]
Erling Persson (21 January 1917 – 28 October 2002) was the founder of H&M (Hennes & Mauritz). [1] [2] He got the idea following a post-World War II trip to the United States: he was impressed by the country's efficient, high-volume stores.
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