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Fever-Tree was founded by gin industry expert Charles Rolls and advertising executive Tim Warrillow in 2004. [6] [7] [8] The duo shared a desire to create the perfect all-natural tonic water mixer, [9] producing a premium option to standard mixers available on the market without high quantities of preservatives and artificial sweeteners.
CEO, Fever-Tree: Timothy Daniel Gray Warrillow (born 1974/1975) is a British businessman, and co-founder and CEO of the drinks brand Fever-Tree. [2] Early life
In 2005, he co-founded Fever-Tree with Tim Warrillow. [1] [3] They first met in a pub close to London's Sloane Square. [5] From 2005 to 2014, he was CEO of Fever-Tree. [1] In May 2017, Rolls sold 3.9% of the company for £73 million. [6] In March 2018, he sold 2.6% of the company for £82.5 million. [7] [8] He still owns 8.6% of the company. [8]
Espresso tonic, with head (Montevideo, 2023) The drink is traditionally created by pouring espresso over iced tonic water, creating a layered drink. If the tonic is poured onto espresso, a head of foam is created on the drink. [8] The drink can also include sugar syrup, a lemon garnish, [8] or other flavours such as cherry, [9] lime, or honey. [10]
Quinine is a flavor component of tonic water and bitter lemon drink mixers. On the soda gun behind many bars, tonic water is designated by the letter "Q" representing quinine. [27] Tonic water was initially marketed as a means of delivering quinine to consumers in order to offer anti-malarial protection.
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Its signature taste is a result of inherently bitter lemon pith being reinforced by the bitter alkaloid quinine. The principal difference between tonic water and bitter lemon is the lemon juice, pith, and peel. The juice adds sour, offset by additional sweetener, and the oily peel fragrance. The generic bitter lemon drink dates back to 1834. [1]
Tonic water with lemon or lime juice added is often known as bitter lemon or bitter lime. It is popular for its signature bitter but sweet taste. Another use of tonic water is in coffee. The espresso and tonic was created in Helsingborg, Sweden, at Koppi Roasters after a staff party where they mixed tonic water, syrup, and an espresso. Since ...
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