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Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.
Elizabeth Arden and Helena Rubinstein, two giants in the American beauty industry, watched and kept abreast of its development. After the First World War, American consumers became eager for new products. [16] Sensing an opportunity, both Rubinstein and Arden launched their own brands of cosmetics that included mascara.
Business structures were also in flux. Revlon acquired smaller cosmetics firms, while Max Factor, Elizabeth Arden, and Helena Rubenstein were purchased by larger conglomerates. [15] [31] Independent businesswomen such as Adrien Arpel, Suzanne Grayson, and Madeleine Mono established small, consumer-focused companies to challenge mega-firms. [30]
Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [3] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick. [3]
Fabergé (French:) is a brand name that was inspired by the House of Fabergé jewellery firm, which had been founded in 1842 in Russia.The name was used for various personal care products (including cosmetics) that were manufactured under the direction of Samuel Rubin (from the late 1930s to 1964), and then by George Barrie (from 1964 to 1984). [1]
Get the Mac Cosmetics Mac Extended Play Gigablack Lash Mascara for just $21 at Nordstrom! According to one satisfied shopper, “ This is the BEST mascara! It lengthens and separates–and DOESN ...
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