Search results
Results from the WOW.Com Content Network
In the production process of print advertisements, a slug or slug line, refers to the "name" of a particular advertisement. Advertisements usually have several markers, ad numbers or job numbers and slug lines. Usually the slug references the offer or headline and is used to differentiate between different ad runs.
In publishing, advertising and related fields, copy is written material, in contrast to photographs or other elements of layout, in books, magazines, newspapers and advertising. In advertising, the term "copy" means the output of copywriters , who are employed to write material which encourages consumers to buy goods or services.
The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.
Body text or body copy is the text forming the main content of a book, magazine, web page, or any other printed or digital work. This is as a contrast to both additional components such as headings, images, charts, footnotes etc. on each page, and also the pages of front matter that form the introduction to a book.
The {} template and its variants support all ISO 639 language codes, correctly identifying the language and automatically italicizing for you. Please use these templates rather than just manually italicizing non-English material. (See WP:Manual of Style/Accessibility § Other languages for more information.)
Example of non-professional copy editing in progress [1]. Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ("copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style, and accuracy.
B copy The bottom section of a story in a periodical, written ahead of the event it describes in order to save time in processing and completing the story before the publication deadline. [3] banner. Also called a streamer. An extremely large headline stretching across the width of a page, usually at the top. [2] beat reporting. Also simply ...
A foreword is a piece of writing sometimes placed at the beginning of a book or other piece of literature, written by someone other than the author to honour or bring credibility to the work, unlike the preface, written by the author, which includes the purpose and scope of the work.