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The pocketed coil is the basis for the Simmons Beautyrest mattress brand, which was introduced in 1925. [6] Although the new manufacturing technology greatly reduced its cost, at the time of its introduction a Beautyrest mattress sold for $39.50, three to four times more than the typical price for a standard wire mattress. [7]
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In 1925, Simmons produced the Beautyrest mattress, for which the company is best known. It was sold at three to four times the cost of wire mattresses at the time for $39.50 (equivalent to $686 in 2023) and four years later had sold more than $9 million (equivalent to $159,697,674 in 2023) of the mattresses.
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With the company's new acquisitions, Simmons Manufacturing Company was officially in the mattress business. Z.G. Simmons II, known by now as "the Chief", continued to find ways to improve and expand. Z. G II innovated a nationwide service station program. Through this system retailers were given samples of Simmons products for the consumer to view.
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