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A boycott on Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [2][3] On April 1 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 US fl oz serving (1,620 kJ/L), 8 fewer than a regular Budweiser.
In addition to the regular Budweiser, Anheuser-Busch brews several different beers under the Budweiser brand, including Bud Light, Bud Ice, and Bud Light Lime. In July 2010, Anheuser-Busch launched Budweiser 66 in the United Kingdom. Budweiser Brew No.66 has 4% alcohol by volume, and is brewed and distributed in the UK by Inbev UK Limited.
He says one of the biggest lessons brands should take away from the so-called "Bud Light Effect" is to not flinch. "Most brands stand their ground in the past. You take a brand like Nike that ...
Bud Light sales are still lacking flavor. Anheuser-Busch InBev's Bud Light volumes crashed 28.1% year over year for the week ending Aug. 13, according to new data from Circana and Evercore ISI on ...
Bud Light has come under fire for a new slogan that is appearing on some of its bottles. The line on the label reads that it's "The perfect beer for removing 'no' from your vocabulary for the night."
Belgian beer is usually packaged in 330 mL (11.6 imp fl oz; 11.2 U.S. fl oz) bottles in four or six packs, or in 750 mL (26.4 imp fl oz; 25.4 U.S. fl oz) bottles similar to those used for Champagne. Some beers, usually lambics and fruit lambics are also bottled in 375 mL (13.2 imp fl oz; 12.7 U.S. fl oz) servings.
The new Bud Light ad features both men and women, much like the recent Super Bowl commercial. Now, the hope is to get back to the mission at hand: portraying Bud Light as a beer for many occasions.
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