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The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds. The brand was re-positioned as a "manly" drink, drawing on its strong taste qualities. [12]
Campa Cola was a drink created by the Pure Drinks Group, owned by Mohan Singh in the 1970s. Pure Drinks Group were the pioneer in the Indian soft drink industry when they introduced Coca-Cola into India in 1949 and were the sole manufacturer and distributor of Coca-Cola till the 1970s when the drink industry was nationalized for Indian interests.
Limca – lemon flavoured soda. Liyo – One of the popular soft drink brands in Delhi & NCR. LMN – lemon drink produced by Parle Agro. Maaza – mango drink from Parle Bisleri bought by Coca-Cola. Mahaajan Beverages – carbonated Kokum drink. Mirinda – brand of fruity sodas in nine flavours distributed.
Paper Boat. Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages, which is headquartered in Bengaluru, India. [ 1 ][ 2 ] Paper Boat was launched by Hector Beverages in August 2014. [ 3 ] It comprises traditional Indian drinks such as Aam Panna, Jaljeera and Aam Ras.
Frooti Mango Frooti Aam Panna Frooti Zero. Frooti is a mango-flavoured drink sold in India. It is made with natural flavours and mango-concentrate. [ 1 ] It is the flagship product and most successful drink product made by Parle Agro. Frooti was launched in 1985 in Tetra Pak packaging, and is now also sold in PET bottles and rectangular shaped ...
Kinley is a brand of still or carbonated water owned by The Coca-Cola Company and sold in many large European and Asian countries. Its carbonated forms are used for mixers, and also available in a variety of fruit flavors. The Kinley brand is used by Coca-Cola for two types of drinks: Packaged water. A carbonated water with a wide array of ...
Duke and Sons Pvt. Ltd was an Indian manufacturing company based in Bombay. Established in 1889, Duke produced and marketed soft drinks. [1] It was originally owned by the Pandole family, a well-known Parsi business name. [2] In 1994, the company was acquired by Pepsi, which relaunched the Duke's brand in 2011 through its Indian subsidiary.
Varun Beverages Limited (VBL) is an Indian multinational company that manufactures, bottles and distributes beverages. It is the largest bottling company of PepsiCo 's beverages in the world outside the United States. [ 3 ][ 4 ] The company was incorporated in 1995 as a subsidiary of RJ Corp, and named after founder Ravi Jaipuria 's son. [ 5 ]