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Dan Wieden, the ad-executive who came up with the slogan, told Dezeen Magazine he got the idea from Gary Gilmore - a murderer from Portland, Oregon where Nike's headquarters is located today.
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [ 1 ] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide ...
Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Nike’s third-quarter earnings recently beat expectations at $12.4 billion (up 14 percent from Q4 last year). Nike’s 2025 target is to reduce Scope 1 and 2 emissions by upward of 65 percent ...
Nike probably shouldn't have come right out and said so in their ad. And to be fair, the quote in question was initially uttered by Woods when he was asked whether he was preoccupied with his ranking.
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
Nike decided at that time to stop producing golf equipment. According to The Times story, employees in the golf equipment division were directed to a department meeting.