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The company was founded in 1945 in New York City. It was founded with the help of its head designer Lillian Hunau, who also had a special wiring and bust shaping [2] patent which began featuring in bras the following year. 1945 was also the year Exquisite Form became one of the first major brassiere companies to advertise in Ebony Magazine.
VF Corporation (formerly Vanity Fair Mills until 1969) is an American global apparel and footwear company founded in 1899 by John Barbey and headquartered in Denver, Colorado. [3] The company's 11 brands are organized into three categories: Outdoor, Active and Work. [ 4 ]
The company announced the purchase of VF Corporation's intimate apparel company named Vanity Fair Intimates for $350 million in cash on January 23, 2007. [18] This company was renamed Vanity Fair Brands and is operated as a wholly owned subsidiary. [19] In 2010, Rick Medlin was named president and CEO of Fruit of the Loom.
Vassarette is a brand of women's underwear owned by Vanity Fair Brands, a division of Fruit of the Loom. Until 2010 the brand was owned by the Northwestern Knitting Company, which became Munsingwear. Their lines include bras, stockings and lingerie, and they were previously a major manufacturer of girdles.
The Italian Vanity Fair was established in October 2003 [19] [22] and celebrated its 10th anniversary in 2013. [23] Vanity Fair Germany launched in February 2007 at a cost of €50 million (euros), then the most expensive new magazine in Germany in years and Condé Nast's biggest investment outside the United States. After circulation had ...
The International Best Dressed Hall of Fame List was founded by fashionista Eleanor Lambert in 1940 as an attempt to boost the reputation of American fashion at the time. The American magazine Vanity Fair is currently in charge of the List after Lambert left the responsibility to "four friends at Vanity Fair" in 2002, a year before her death.
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