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Learn how to use Google Analytics 4’s URL builder to add utm parameters to your destination URLs and see which campaigns refer traffic. Find out the parameters, values, and tools you need to set up your custom campaigns.
Learn how to generate custom URLs with parameters (such as utm_source, utm_medium, and utm_campaign) to track campaign data in Universal Analytics. Find the URL generators for websites, Google Play, and iOS apps.
Learn how to tag your destination URLs with campaign variables to collect and analyze your online marketing campaigns in Google Analytics. Use the URL Builder tool to generate your links and follow the best practices for tagging only what you need.
Pour en savoir plus sur les outils de création d'URL dans Google Analytics 4, consultez [GA4] Outils de création d'URL : collecter des données sur les campagnes avec des URL personnalisées. Vous pouvez ajouter des paramètres (tels que utm_source , utm_medium et utm_campaign ) à une URL afin de recueillir des données pour les rapports de ...
If you include utm_term in your manually tagged URLs, then the related search term / keyword that appears in Analytics reports is "Dynamic Search Ads". If you have enabled auto-tagging in your Google Ads account without linking that Google Ads account to your Analytics account, then Analytics reports use UTM values when they're available.
Learn how to create, publish, and customize a site with Google Sites, a free and easy-to-use tool for anyone with a Google account. Follow the steps to add pages, text, images, themes, and more to your site.
Help Center; Get started with Analytics; Collect and manage data; Report and explore; Advertising and attribution ...
Learn how to use ValueTrack parameters to track information about the source of an ad click, such as device, location, and match type. Follow the instructions to add ValueTrack parameters to your tracking templates at different levels in Google Ads.
UTM パラメータは、キャンペーン ID、参照 URL、マーケティング メディアなどの情報を URL に追加して、トラフィックを特定するためのツールです。この記事では、URL 生成ツールの使い方や、カスタム キャンペーンのデータを確認する方法を紹介します。
Learn how to use custom parameters to record values from your ad clicks and measure your campaign performance. Follow the steps to set up custom parameters at different levels of your account, such as campaign, ad group, keyword, or sitelink.