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Newsletters generally contain one main topic of interest to its recipients and may be considered grey literature. E-newsletters are delivered electronically via e-mail and can be viewed as spamming if e-mail marketing is sent unsolicited. [1] [2] [3] The newsletter, sometimes a periodical, is the most common form of serial publication. [4]
Opt-in email advertising, or permission marketing, is advertising via email whereby the recipient of the advertisement has consented to receive it. [15] A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. [16]
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The company features free and discounted ebooks selected by its editorial team, [3] as well as book recommendations, [1] updates from authors, [4] and articles about books. [5] The service is free for readers [6] and includes a website and personalized email newsletters. [1] The Guardian called BookBub the “Groupon of e-books.” [7]
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