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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
The logo was designed with a bite so that it would not be confused with a cherry. [6] The colored stripes were conceived to make the logo more accessible, and to represent the Apple II's color graphics. [6] This logo has been erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. [7]
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People ", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 ...
The first official logo of Apple Inc. was used from 1977 to 1998. [189] According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. [190] Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.
Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
If you had invested $10,000 of today’s dollars in Apple when the company went public at $22 a share, your investment would now be worth $32.7 million, according to calculations by Fortune using ...
The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura a. In the early 1980s, the company logo was simplified by removing "computer ınc.". Motter Tektura is most notably used for the Apple II logo. The typeface has sometimes been mislabeled as Cupertino, a similar bitmap font likely created to mimic Motter ...
Apple plans to expand in generative AI and reportedly launch more hardware products in 2025.. Apple Intelligence software is still expected to drive a super cycle in iPhone sales. It faces ...