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  2. List of promotional campaigns by Coca-Cola - Wikipedia

    en.wikipedia.org/wiki/List_of_promotional...

    Coke Zero Facial Profiler; Coming Together; Country Sunshine; Diet Coke Break; H 2 NO; Hey Kid, Catch! I'd Like to Teach the World to Sing; The Lost Island of Alanna; MagiCan; Max Headroom; Move to the Beat; My Coke Rewards; MyCoke; Once Upon a Wheel; Open Happiness; Pepsi Invaders; The Polar Bears; Share a Coke

  3. Pepsi Challenge - Wikipedia

    en.wikipedia.org/wiki/Pepsi_Challenge

    A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge." In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [6]

  4. Cola wars - Wikipedia

    en.wikipedia.org/wiki/Cola_wars

    Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.

  5. The History of Coca-Cola and Pepsi’s Rivalry — And Which Is ...

    www.aol.com/history-coca-cola-pepsi-rivalry...

    Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...

  6. Pepsi Generation - Wikipedia

    en.wikipedia.org/wiki/Pepsi_Generation

    Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated ...

  7. Pepsi takes on rival Coke’s biggest client, landing its ...

    www.aol.com/finance/pepsi-takes-rival-coke...

    Stocking Coke products in all 20,000 of its U.S. stores, Subway was Coca-Cola’s biggest fountain account by number of store locations, per Beverage Digest. Subway has about 37,000 locations ...

  8. Category:Promotional campaigns by Coca-Cola - Wikipedia

    en.wikipedia.org/wiki/Category:Promotional...

    Pages in category "Promotional campaigns by Coca-Cola" The following 21 pages are in this category, out of 21 total. This list may not reflect recent changes .

  9. The future of Coke and Pepsi depends on the 'marketing trick ...

    www.aol.com/article/2016/09/12/the-future-of...

    As soda sales fall, Coke and Pepsi are looking to bottled water to boost business. Bottled water sales have more than doubled in the US in the last 15 years, with Americans buying 11.7 billion ...