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Knowledge attitudes. The fifth function, that of knowledge, aids individuals in comprehending the world around them. Individuals with a knowledge attitude seek to understand occurrences out of the desire to know, not because it is immediately relevant to their needs, but because they simply want to understand (Carpenter et al., 2013). [3]
This functional attitude theory suggests that in order for attitudes to change (e.g., via persuasion), appeals must be made to the function(s) that a particular attitude serves for the individual. As an example, the ego-defensive function might be used to influence the racially prejudicial attitudes of an individual who sees themselves as open ...
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
An individual's interpersonal relationships form a social group in which individuals all communicate and socialize with one another, and these social groups are connected by additional relationships. Human social behavior is affected not only by individual relationships, but also by how behaviors in one relationship may affect others. [20]
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
For example, two people interested in literature are likely to run into each other in the library and form a relationship (involving the propinquity effect). [10] Another explanation is that we notice similar people, and expect a relationship to be interpersonally validating and beneficial because of similar attitudes, behaviours and values.
More recently, typologists such as John Beebe and Linda Berens have introduced theoretical systems in which all people possess eight functions—equivalent to the four functions as defined by Jung and Myers but in each of the two possible attitudes—with the four in the opposite attitude to that measured, known as the "shadow functions ...
Functional theorists attempt to understand the divergent attitudes individuals have towards people, objects or issues in different situations. [27] There are four main functional attitudes: Adjustment function: A main motivation for individuals is to increase positive external rewards and minimize the costs.