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AGB Nielsen Media Research Philippines, commonly called AGB Nielsen, or AGB Nielsen Philippines, under The Nielsen Company is a global leader in audience measurement, market research firms, and data analytics, with a focus on media in the Philippines.
The economy of the Philippines is an emerging market, and considered as a newly industrialized country in the Asia-Pacific region. [31] In 2024, the Philippine economy is estimated to be at ₱26.55 trillion ($471.5 billion), making it the world's 32nd largest by nominal GDP and 13th largest in Asia according to the International Monetary Fund.
Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research. Factors that can be investigated through market research include:
The Philippine Institute for Development Studies (PIDS) is a government-owned and controlled corporation of the Philippine National Government. It was established in September 1977 to conduct research to help government planners. Its primary client is the National Economic and Development Authority. PIDS was established by Presidential Decree ...
Pages in category "Market research companies of the Philippines" The following 6 pages are in this category, out of 6 total. This list may not reflect recent changes. A.
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Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
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