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In May 2021, a Los Angeles Times article disputed Montañez's claim, reporting that based on an internal investigation at Frito-Lay, he did not create Flamin' Hot Cheetos. A spokesperson for Frito-Lay stated, "we value Richard's many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation ...
A former Frito-Lay janitor has filed a lawsuit against PepsiCo, the snack firm’s parent company, for denying he is the creator of its popular Flamin’ Hot Cheetos.. Richard Montañez has long ...
An ongoing debate over who invented Flamin’ Hot Cheetos is heating up. Richard Montañez, the man who claims to be the brains behind the popular snack, has now filed a lawsuit against PepsiCo ...
The lawsuit claims that Frito-Lay changed the way it talked about Montañez's role in creating Flamin' Hot Cheetos, "which can only be explained by some combination of a regime change, spite, and ...
Hulu dropped its first trailer for “Flamin’ Hot,” an Eva Longoria-directed film about Mexican immigrant and former Frito-Lay janitor Richard Montañez, who claims he invented Flamin’ Hot ...
Flamin' Hot is a 2023 American biographical comedy-drama film directed by Eva Longoria in her feature-length directorial debut. Written by Linda Yvette Chávez and Lewis Colick, it is based on the memoir A Boy, a Burrito and a Cookie: From Janitor to Executive by Richard Montañez, who claims to have invented Flamin' Hot Cheetos.
Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
While pitching his spicy twist on their product to the suits at Frito-Lay in the movie, Montañez speaks passionately about how underserved the Mexican and larger Latino population is in the U.S ...