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In May 1935, Rowntree launched the Aero, an aerated milk chocolate. [29] The Chocolate Crisp, a wafer-and-chocolate bar later known as the Kit Kat, was also launched in 1935. [29] In 1937, the Dairy Box of assorted chocolates was launched, using the market research that had been undertaken for Black Magic. [29]
Terry's All Gold was the sponsor of the Ebor Handicap at York Racecourse in 1974 and 1975. [8] Terry's also launched a hot air balloon to promote All Gold. It had the registration G-GOLD and in May 1978 it finished second in the first Cross Channel Balloon Race.
Dairy Milk Whole Nut (Dairy Milk with added hazelnut in the centre. Added in 2002, removed in 2008) Dream (Added in 2002, Removed in 2008) Fuse (Removed in 2004) Picnic (Removed in 2007) Time Out (Removed in 2007) Toblerone (Added for Christmas 2013, 2014 and 2015)
Terry's Theobroma: An assortment box of chocolates in a book shaped box. [84] Terry's Cream Toffee [85] Terry's Snack: A box containing raisins and cereal aimed at the hiking craze. [84] Terry's All Gold: The assortment box of milk chocolates were launched in the 1930s and were discontinued in 2020. It once held 20% of the assortment box market.
Assortment in colourful wrappers Toffee Finger (gold wrapper) among the sweets. The sweets within the box have changed over the years. As of September 2019, there are 15 flavours (including the Fruit Cremes box exclusive, John Lewis exclusive, and Matchmakers) of the individually wrapped sweets, all of which are either chocolate or toffee based, as follows:
After Eight Mint Chocolate Thins, often referred to as simply After Eights, are a brand of mint chocolate covered sugar confectionery. They were created by Rowntree Company Limited in the UK in 1962 and have been manufactured by Nestlé since its acquisition of Rowntree in 1988.
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From 1968 to 2003, and since 2016, the chocolate is advertised on television by the 'Milk Tray Man', a tough James Bond–style figure who undertakes daunting 'raids' to surreptitiously deliver a box of Milk Tray chocolates to a lady.
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