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  2. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.

  3. Advertising Specialty Institute - Wikipedia

    en.wikipedia.org/wiki/Advertising_Specialty...

    The Advertising Specialty Institute (ASI) is a for-profit organization serving the advertising specialty industry, (which mainly creates and distributes promotional products). [1] Members of ASI include both manufacturers and suppliers of promotional merchandise as well as promotional product distributors.

  4. List of McDonald's marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_McDonald's...

    Around the same time (1989–90), a French version of the ad campaign was produced for Quebec; however, no promotion was attached. [ 26 ] The order given in this version was sandwiches, other lunch/dinner items, dessert items, drinks, and breakfast.

  5. Premium (marketing) - Wikipedia

    en.wikipedia.org/wiki/Premium_(marketing)

    The promotion called for customers to spend a minimum of $40 in store, in order to receive one of 44 free mini grocery items. The grocery items were identical, miniature replicas of actual products found within the supermarket. The brands of the products in which were represented in the campaign had paid Foodstaffs to be included. [15]

  6. Database marketing - Wikipedia

    en.wikipedia.org/wiki/Database_marketing

    Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.

  7. Promotional Products Association International - Wikipedia

    en.wikipedia.org/wiki/Promotional_Products...

    Mr. Bunting's publication and book on promotional products and their impact on business expansion had contributed to the recognition of the industry. [5] In 1914, trade shows became a part of the association's conventions, with 32 exhibitors present at the first event. In 1928, PPAI celebrated its 25th anniversary with more than 132 members.

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  9. Indix - Wikipedia

    en.wikipedia.org/wiki/Indix

    Indix's services are centered on proprietary algorithms that structure crawled product data and a data-as-a-service business model. [1] [5] The database offers coverage for most consumer retail product categories. [1] The database also includes many industrial and business-to-business products. Indix provides brands and retailers with access to ...

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