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Un-carrier is a marketing campaign created by T-Mobile US with Prophet, [1] and advertising company Publicis.It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. [2]
In March 2013, T-Mobile introduced a new streamlined plan, Simple Choice, for new customers. This is part of an initiative called Un-carrier which drops contracts, subsidized phones, overage fees for data, and early termination fees. [27] In August 2016, T-Mobile introduced T-Mobile ONE as a replacement for Simple Choice.
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The campaign is meant to shed light on T-Mobile's Unlimited 55+ plan, which gives people over the age of 55 a discount to access its network. An existing entry-level package for those over the age ...
On March 20, 2011, Deutsche Telekom AG accepted a US$39 billion stock and cash purchase offer from AT&T Inc. for T-Mobile USA, Inc. According to an industry analyst, after the introduction of the iPhone in 2007, T-Mobile USA began to lose lucrative contract customers, dropping to 78.3 percent of subscribers in 2010, compared to 85% in 2006.
T-Mobile UK, a former UK mobile phone network operator which merged with the former Orange UK to create EE; Magenta Telekom, an Austria wireless network operator formerly known as T-Mobile Austria; Odido, a Dutch mobile phone network operator formerly known as T-Mobile Netherlands; Products. T-Mobile MDA, a series of T-Mobile-branded phones; T ...
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