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LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The initial product introduced was one of the first energy bars primarily targeted at women. [1] [2] Over time, the brand has expanded to encompass a range of drinks, [3] protein bars, [4] and the philanthropic initiative known as LUNAFEST, a women's film festival.
Three protein bars: from left to right, a Kind bar, a Clif bar, and a LUNA bar. Protein bars are a convenience food that contains a high proportion of protein relative to carbohydrates and fats. Despite the label focusing on protein, many mass-marketed protein bars contain more added sugar than some desserts like cookies or doughnuts. [1]
A typical energy bar weighs between 30 and 50 grams and is likely to supply about 200–300 calories (840–1,300 joules), 3–9 grams of fat, 7–15 grams of protein, and 20–40 grams of carbohydrates — the three sources of energy in food. [3]
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When VMG got involved, Kind bars were only sold in 20,000 locations and Lubetzky's sampling budget was $800. [5] By 2009, that budget was $800,000 and offering free samples became a large part of the Kind marketing plan. [4] In 2014, Lubetzky bought all of VMG's shares. [6] Today, Kind Bars are sold at more than 150,000 stores in the US. [7]
It is comparable to a 3 Musketeers bar in appearance but has a higher fat per gram ratio. [1] Its center is a chocolate, truffle-like fluff covered in a thin layer of milk chocolate and ground almonds. [2] U-NO bars used to come in two flavors: Original and Mint. Annabelle Candy Company has since discontinued the mint flavor. [citation needed]
Lärabar was created by Denver native Lara Merriken, who was looking to make a "very healthy product that tasted delicious". [2] [3] According to the General Mills website, Merriken's inspiration for the snack occurred during a hiking trip in 2000 through the Rocky Mountains of Colorado. [4]
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related to: luna bars nutrition facts mint