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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
Two modern electric lamps with lampshades. A lampshade is a fixture that envelops the light bulb on a lamp to redirect the light it emits. The shade is often affixed onto a light fixture to reduce the intensity of the light to observers, shield the light from a harsh environment, or for decoration by altering the color or creating shadows.
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Shading is used traditionally in drawing for depicting a range of darkness by applying media more densely or with a darker shade for darker areas, and less densely or with a lighter shade for lighter areas. Light patterns, such as objects having light and shaded areas, help when creating the illusion of depth on paper. [2] [3]
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