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2. Google Optimize - Wikipedia

   en.wikipedia.org/wiki/Google_Optimize

   Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. [1] It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.

3. Google PageSpeed Tools - Wikipedia

   en.wikipedia.org/wiki/Google_PageSpeed_Tools

   Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed [5] for the Apache HTTP Server and NGX PageSpeed [6] for the Nginx) [7 ...

4. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   In 2004, new tools enabled internet marketers to experiment with website design and content variations to determine which layouts, copy text, offers, and images perform best. Testing started to be more accessible and known. This form of optimization accelerated in 2007 with the introduction of the free tool Google Website Optimizer. [3]

5. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   It is limited to sites that have online traffic of fewer than 5 million page views per month (roughly 2 page-views per second) unless the site is linked to a Google Ads campaign. [15] Google Analytics includes Google Website Optimizer, re-branded as Google Analytics Content Experiments.

6. Lighthouse (software) - Wikipedia

   en.wikipedia.org/wiki/Lighthouse_(software)

   Lighthouse is an open-source, automated tool for measuring the quality of web pages developed by Google. It can be run against any web page, public or, requiring authentication. Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed ...

7. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .