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Face detection is gaining the interest of marketers. A webcam can be integrated into a television and detect any face that walks by. The system then calculates the race, gender, and age range of the face. Once the information is collected, a series of advertisements can be played that is specific toward the detected race/gender/age.
A webcam is a video camera which is designed to record or stream to a computer or computer network. They are primarily used in video telephony , live streaming and social media , and security . Webcams can be built-in computer hardware or peripheral devices , and are commonly connected to a device using USB or wireless protocol .