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Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, the merchant "baits" the customer by advertising a product or service at a low price; then when the customer goes to purchase the item, they discover that it is unavailable, and the merchant pressures them instead to purchase a similar but more expensive product ("switching").
False advertising
You see a computer monitor advertised for just $49 at a local retailer. You've seen similar monitors for $129 and up. You hurry to the store as the sale begins, even though the ad doesn't indicate...
August 21, 2024 at 9:51 PM. TACOMA, Wash. - A months-long fight in Tacoma’s north end over the controversial conversion of a historic church into affordable housing is entering the appeals ...
Updated December 12, 2023 at 4:03 PM. Luke Sharrett. The Federal Trade Commission announced a new rule Tuesday that is intended to stop auto dealers from using hidden fees and bait and switch ...
Dark pattern. A dark pattern (also known as a "deceptive design pattern ") is "a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills". [1][2][3] User experience designer Harry Brignull coined the neologism on 28 July 2010 with ...
“StubHub uses a classic bait-and-switch scheme,” the lawsuit said, describing what’s known as “drip pricing” where only part of the product’s price is advertised initially.
According to Websters dictionary, demarketing is “The use of advertising to decrease demand for a product that is in short supply.”. [4] A few other definitions include one from DictionaryReference.com: “Advertising that urges the public to limit the consumption of a product, as at a time of shortage.