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Allan was named after the son-in-law of Mattel co-founder Ruth Handler. The first Allan doll was released in 1964. He was marketed as Ken's friend who could also fit into Ken's clothes. [2] In 1991, the spelling of his name was changed to Alan. [3] The Wedding Day Alan doll featured Alan marrying Barbie's friend Midge. [3]
Co-chief Paul Solomon credits his mother Jacqui Tobias, director of girls’ products, for the idea of Shopkins. [3] Moose Toys had success with their line of Trash Pack collectible figurines targeted towards boys but lacked a market for girls. Shopkins was produced initially as a similar product for girls — however, it appeals to children in ...
The Care Bears' Birthday Party was released the following year in 1984. In 1986, Friends Make Everything Better was released as a promotion with Triaminic cough medicine. They also released the soundtrack albums for the first films. The albums based on the toys were best sellers in children's music during this time. [20]
This classic set comes with over 1,000 bricks in a variety of colors, plus 15 mini-builds of iconic Lego toys like pirate ships and castles. There are extra pieces, too, so little ones can build ...
Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per ...
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