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"Live for Now", also known as "Live for Now Moments Anthem", [2] is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. According to a statement from PepsiCo, the ad’s purpose was initially to reach millennials and “to project a global message of unity, peace, and understanding."
No sooner had Pepsi launched its shiny and expensive global campaign starring the effervescent Kendall Jenner in a very "woke" and zeitgeisty protest-themed commercial, it had to pull the ad in ...
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During the 1989 Grammy Awards telecast, Pepsi and Puerto Rican singer Chayanne was featured in the first advertising spot in Spanish to be broadcast on national television without dubbing or subtitles. In the early 1990s, Ray Charles was the star of a Diet Pepsi campaign called "You Got the Right One, Baby," which was also known as "Uh-huh."
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Pepsi and Kendall Jenner both later apologized for the insensitive ad and it was taken down. [36] Common complaints against the ad were that it was "co-opting protest movements for profit" [ 37 ] and demonstrated the " white savior " trope in a way that trivialized the movement against police brutality.
Madonna took to Twitter on Wednesday to shade Pepsi following its controversial commercial starring Kendall Jenner decades after they pulled her own ad.