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A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from past events. It consists of information technology, marketing data, systems tools, and modeling capabilities that ...
Marketing information systems allow for organizations to continuously acquire, generate, and maintain external and internal information. [25] They are systems that make use of artificial intelligence (AI) technology to aid in the planning of strategic and tactical marketing strategy of MI but also share marketing expertise.
In the common body of knowledge, the institute offers two introductory courses to Management Information Systems. First, Business information systems 1 (BIS 1) is dealing with the fundamentals of business informatics. Second, Business information systems 2 (BIS 2) puts an emphasis on modelling business processes with software tools such as ARIS.
Furtwangen University of Applied Sciences in Germany offers International Business Information Systems [14] a leading bachelor study program in Germany educating students in three fields of competence: Applied Computer Science, [15] Digital Business Management [16] and Data Science & Artificial Intelligence. [17]
Executive information system (EIS) is a reporting tool that provides quick access to summarized reports coming from all company levels and departments such as accounting, human resources and operations. Marketing information systems are management Information Systems designed specifically for managing the marketing aspects of the business.
The Master of Science in Information Systems (MSIS), the Master of Science in Management Information Systems (MSMIS) and Masters in Management Information Systems (MMIS) are specialized master's degree programs usually offered in a university's College of Business and in integrated Information Science and Technology colleges.
EUNIS is the European University Information Systems organisation. Their mission is to help member institutions develop their IT landscape by sharing IT knowledge and experience and working together. The association counts more than 2,000 people from 120 different European Institutions and 18 National/Regional Organizations across 36 Countries.