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Further success came from the marketing technique of giving away free cookbooks in which every recipe called for Crisco. By the mid-20th-century, home cooks often substituted Crisco for butter in baked goods, such as was the case in this orange cake recipe. Crisco vegetable oil was introduced in 1960.
Procter & Gamble also advertised how economical it was to use shortening, often advertising cheap recipes incorporating shortening to appeal to frugal mothers. [9] As food production became increasingly industrialized and manufacturers sought low-cost raw materials, the use of vegetable shortening also became common in the food industry.
Spry Vegetable Shortening is still widely available in Cyprus as a Stork brand, where it is manufactured by Upfield Hellas (previously Ambrosia Oils for Unilever). [ 5 ] The related product, Spry Cooking Oil, was marketed in the UK throughout the 1970s [ failed verification ] with the slogan "Spry Crisp and Dry".
A painting on the wall of an Egyptian tomb near Luxor displays a 4,000 year-old recipe for baking bread. Journalist William Sitwell's first book, A History of Food in 100 Recipes, tells the story ...
Edith Spencer as Aunt Jenny. Aunt Jenny was an advertising character created for Spry Vegetable Shortening.Primarily portrayed by Edith Spencer, Aunt Jenny was best known as host and narrator of the long-lived radio show, Aunt Jenny’s Real Life Stories (January 18, 1937 – November 16, 1956), [1] but she was also seen promoting the product in drawings, photographs and cookbooks.
Recipe: Ana Cadena. Back in July, I interviewed cookbook author, actor and The Drew Barrymore Show regular Valerie Bertinelli . And genuinely, I still think about our chat in the best way.
Blogger Barry Enderwick, of Sandwiches of History, offers "Sunday Morning" viewers a 1958 recipe for a club sandwich that, he says, shouldn't work, but actually does, really well! MORE: "Sunday ...
Fondant icing, also commonly just called fondant (/ ˈ f ɒ n d ən t /, French: ⓘ; French for 'melting'), is an icing used to decorate or sculpt cakes and pastries. It is made from sugar, water, gelatin, vegetable oil or shortening, and glycerol. [1]