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Scope of the Code: What the Code does – and does not – apply to. How the ASA assesses ads, including targeting and audience. How the system works: A full description of how advertising regulation works and the role of the Advertising Standards Authority, CAP and its funders. Information on the Independent Review procedure (of ASA ...
The Broadcast Committee of Advertising Practice (BCAP) is a regulatory body of the United Kingdom which has responsible for writing and reviewing the UK Code of Broadcast Advertising. It was established under the Communications Act 2003 and has responsibility to the Office of Communications (Ofcom).
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In 1961 the Advertising Association established the Committee of Advertising Practice (CAP) to draft the British Code of Advertising Practice (the CAP Code).In 1962 the industry set up the Advertising Standards Authority (so named even though it is not a public authority in the usual sense) to adjudicate on complaints that advertisements had breached the new Code.
The CAP Code is, however, not considered to be covered by competition law in the United Kingdom. [ 10 ] Whilst the committee itself is composed of members from advertisers and the media, its operations are overseen by the ASA's Governing Council, at least half of whose members are not linked to the advertising industry. [ 11 ]
Pulmonary artery systolic pressure: PASH: Pseudoangiomatous stromal hyperplasia PAT: paroxysmal atrial tachycardia: PBC: primary biliary cirrhosis PBX: probiotics: PBF: peripheral blood film p.c. after food (from Latin post cibum) after meals PCA: patient-controlled analgesia: PCa: prostate cancer: PCD: postconcussional disorder primary ciliary ...
When Dr. Oz sat Rachael Ray down for a blood pressure test during a segment of her show, he wasn't entirely pleased with the numbers he saw. In fact, he made her do it again -- and he called her ...
BCAP may refer to: Business Credit Availability Program , a Canadian government subsidy programme in light of the COVID-19 pandemic Broadcast Committee of Advertising Practice , a United Kingdom regulatory body that oversees standards in advertising on British radio and television
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