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While THX still contends that the optimum viewing distance is a position where the display occupies a 40-degree view angle for the viewer, they too provide a range recommendation. The minimum viewing distance is set to approximate a 40-degree view angle, and the maximum viewing distance is set to approximate 28 degrees. [26]
For full HDTV resolution, this one minute of arc implies that the TV watcher should sit 3.2 times the height of the screen away (optimal viewing distance). At this distance, the individual pixels cannot be resolved while simultaneously maximizing the viewing area. For more TV resolutions, see "The optimal viewing distance". [3] [4]
However, this optimal distance has the characteristic of being objective and simple to implement. The latest version of the ITU BT.500 uses it: "The design viewing distance (DVD), or optimal viewing distance, for a digital system is the distance at which two adjacent pixels subtend an angle of 1 arc-min at the viewer's eye". The TABLE 1-1 :
If one looks at a one-centimeter object at a distance of one meter and a two-centimeter object at a distance of two meters, both subtend the same visual angle of about 0.01 rad or 0.57°. Thus they have the same retinal image size R ≈ 0.17 mm {\displaystyle R\approx 0.17{\text{ mm}}} .
The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen Media Research introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the ...
PUT or Persons Using TV or People Using Television is television audience measurement term. It is used to quantify the total number of people in the target audience who are viewing television for more than five minutes during an average quarter-hour. PUT is generally expressed in percentage format. [1]
This figure is determined by dividing the width (or height) of the display area in pixels by the width (or height) of the display area in inches. It is possible for a display to have different horizontal and vertical PPI measurements (e.g., a typical 4:3 ratio CRT monitor showing a 1280×1024 mode computer display at maximum size, which is a 5: ...
Nielsen's automated Local People Meter (LPM) technology was introduced in New York and Los Angeles. The LPM improved the method of measurement from active and diary-based to passive and meter-monitored. More importantly, the LPM provides accurate measurements to particular local markets, verse a nationwide sample from the People meter.