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A significant inspiration for the Wheeler-Kenyon Method came from Mortimer Wheeler’s mentor [2] Augustus Pitt Rivers. [3] Pitt Rivers was significant for his time in his use of total recording, shifting the focus away from finding ‘treasure’ and towards recording every artefact and making detailed plans and sections of the site [4] However, Bowden [5] points out that Pitt-River’s ...
As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [ a ] or to reinforce and strengthen the audience's memory of a literary product .