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Goyard is a French trunk maker founded in 1853 in Paris. The company originated as Maison Morel, which was later acquired by François Goyard (1828-1890), establishing the Goyard family in the trade of trunk making and luxury packing. His son Edmond Goyard (1860-1937) expanded the brand and developed its reputation between 1885 and 1937.
Mounir Moufarrige is a brand developer and creator. Best known for shifting Alfred Dunhill from a smokers to a life style brand, reviving Montblanc 'making the pen a cult object of desire', [1] hiring Stella McCartney at Chloé, and helping to turn the historic Goyard brand into a global commercial success.
The brand was revived in 2019. [1] Le Bazar du Voyage, established in 1843 and currently disappeared, is known to be the oldest French malletier. Aux États-Unis, established in 1845 and disappeared in the late 1980s. The store was located at 229 rue Saint-Honoré in Paris. The house was famous for the monogrammed canvases, composed of diamonds.
On July 2, 1932, André Deraisme on behalf of Aux États-Unis created a new company, the Coopération Industrielle et Commerciale ("CIC"), in partnership with the directors of the four other trunk-makers of the time (Louis Vuitton, Goyard, Moynat, et Au Départ) in the face of the economic crisis. The five "Maisons" joined forces, notably for ...
On July 9, 2023, Goyard Comin': Exordium was released including three additional tracks and Ghais Guevara was featured as an artist on the mixtape's entire track list. Robinson announced that he signed with Fat Possum records in September 2024 [7] and Goyard Ibn Said, Robinson's first album with the label, [8] released on January 24, 2025. [9]
Au Départ brand relaunched in April 2019 upon the Milan Design Week in Italy, with an installation of old trunks from the Au Départ historical archive and the introduction of new trunks. Au Départ released a new collection of trunks and bags featuring the signature monogram motif upon a launch on Paris' historic rue Saint Honoré in 2019 ...
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On 24 June 2011 the brand was listed on the Hong Kong Stock Exchange to raise $2.14 billion, but failed to meet expectations reported by AAP on 17 June 2011 [40] and Bloomberg. [ 41 ] In 2015, Prada's turnover was 3,551.7 million euros, up 1 percent from 2014, while its gross operating profit fell 16.5 percent to 954.2 million euros.