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Identity negotiation refers to the processes through which people reach agreements regarding "who is who" in their relationships. Once these agreements are reached, people are expected to remain faithful to the identities they have agreed to assume. The process of identity negotiation thus establishes what people can expect of one another.
Identity is the set of qualities, beliefs, personality traits, appearance, or expressions that characterize a person or a group. [1] [2] [3] [4]Identity emerges during childhood as children start to comprehend their self-concept, and it remains a consistent aspect throughout different stages of life.
Psychology and Communication scholars study the relationship between social media and identity in order to understand individual behavior, psychological impact, and social patterns. [ 1 ] [ 2 ] [ 3 ] Communication within political or social groups online can result in practice application of those identities or adoption of them as a whole.
Political communication scholars adopted framing tactics since political rhetoric was around. Advances in technology have shifted the communication channels they were delivered on. From oral communication, written material, radio, television, and most recently, social media have played a prominent role in how politics is framed.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Human communication can be defined as any Shared Symbolic Interaction. [6]Shared, because each communication process also requires a system of signification (the Code) as its necessary condition, and if the encoding is not known to all those who are involved in the communication process, there is no understanding and therefore fails the same notification.
A problem facing anyone who hopes to build a positive online reputation is that reputations are site-specific; for example, one's reputation on eBay cannot be transferred to Slashdot. Multiple proposals have been made [ 36 ] [ citation needed ] to build an identity management infrastructure into the Web protocols .
Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.