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  2. FamilyTreeDNA - Wikipedia

    en.wikipedia.org/wiki/FamilyTreeDNA

    FamilyTreeDNA is a division of Gene by Gene, a commercial genetic testing company based in Houston, Texas. FamilyTreeDNA offers analysis of autosomal DNA, Y-DNA, and mitochondrial DNA to individuals for genealogical purpose. With a database of more than two million records, it is the most popular company worldwide for Y-DNA and mitochondrial ...

  3. Gene by Gene - Wikipedia

    en.wikipedia.org/wiki/Gene_by_Gene

    The company was owned by Bennett Greenspan and Max Blankfeld, and was the parent company of Family Tree DNA. In January 2021, Gene by Gene was acquired by US based parent company myDNA Inc. [2] Gene by Gene and Australia company myDNA Life Private Ltd. are both subsidiaries of parent company, myDNA Inc. The current Chief Executive Officer of ...

  4. Bennett Greenspan - Wikipedia

    en.wikipedia.org/wiki/Bennett_Greenspan

    Bennett C. Greenspan (born 1952) is an American businessman. His business ventures have covered industries from real estate to the .com boom.Though he has mainly worked in the fields of photography and genetic testing, [2] [3] [4] he is best known for his pioneering work in genetic genealogy.

  5. Business process - Wikipedia

    en.wikipedia.org/wiki/Business_process

    A business process, business method, or business function is a collection of related, structured activities or tasks performed by people or equipment in which a specific sequence produces a service or product (that serves a particular business goal) for a particular customer or customers. Business processes occur at all organizational levels ...

  6. Virtusa - Wikipedia

    en.wikipedia.org/wiki/Virtusa

    Virtusa at Orion City Sri Lanka. Virtusa Corporation is an American-based global information technology services company that provides digital engineering and technology services for companies in the financial services, healthcare, communications, media, entertainment, travel, manufacturing, and technology industries worldwide.

  7. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    In the earliest stages of developing a go-to-market strategy for a new product or service, the company has to initially define the target market. The company then must determine whether they already have prospective customers within their customer base but who are using different services. [1]

  8. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    Understanding customer needs is important because it helps promote the product. A brand is the perception of a product, service or company that is designed to stay in the minds of targeted consumers. Customers often use "mental shortcuts" to make purchase decisions, meaning that they rely on brand familiarity to make faster decisions. [3]

  9. Mass customization - Wikipedia

    en.wikipedia.org/wiki/Mass_customization

    Mass customization is a product design strategy and is currently used with both delayed differentiation and modular design to enhance the value delivered to customers. [2]Mass customization is the method of, "effectively postponing the task of differentiating a product for a specific customer until the latest possible point in the supply network".