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Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
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Benioff founded Salesforce in 1999, [16] while working from a San Francisco apartment. He defined its mission in a marketing statement as "The End of Software." [17] This was a slogan he frequently used to preach about software on the Web; it was used too as a guerilla marketing tactic against the dominant CD-ROM-based customer relationship management (CRM) software provider at the time ...