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In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
To change this template's initial visibility, the |state= parameter may be used: {{YouTube Premium original programming | state = collapsed}} will show the template collapsed, i.e. hidden apart from its title bar. {{YouTube Premium original programming | state = expanded}} will show the template expanded, i.e. fully visible.
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
On Thursday, YouTube announced that it's upping the price of its streaming service's base plan by $10 — citing “the rising cost of content" and other investments.
Next is YouTube Premium, previously called YouTube Red, that allows individuals to watch YouTube videos ad-free for $13.99 per month, and pays 55% of this to content owners who are being viewed by ...
YouTube incorporated Google's AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube's advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022. [12] From Q4 2023 to Q3 2024, YouTube's combined revenue from advertising and subscriptions exceeded $50 billion.
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Google's YouTube TV is getting more expensive with the monthly cost rising to $72.99 a month, up from its current price of $64.99.