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Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
Izod Golf: The official golf line of Izod, it includes shirts, shorts, and pants, available for men, and until 2022, for women. Izod Holiday: The holiday collection of Izod, it features Fair Isle sweaters and holiday-colored, tartan, long-sleeve, button-down shirts. IzodEd: A licensed line of schoolwear for children and young adults
In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
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A Lacoste tennis shirt. In the 19th and early 20th centuries, tennis players ordinarily wore "tennis whites" consisting of long-sleeved white button-up shirts (worn with the sleeves rolled up), flannel trousers, and ties. [4] [5] [6] This attire presented problems for ease of play and comfort. [5]
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