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A vanity number is a local or free-to-call telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes. While many of these are phonewords (such as 1-800-Flowers , 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.
Phonewords are the most common vanity numbers, although a few all-numeric vanity phone numbers are used. Toll-free telephone numbers are often branded using phonewords; some firms use easily memorable vanity telephone numbers like 1-800 Contacts, 1-800-Flowers, 1-866-RING-RING, or 1-800-GOT-JUNK? as brands for flagship products or names for ...
A toll-free vanity number, custom toll-free number, or mnemonic is easy to remember; it spells and means something or it contains an easily recognized numeric pattern. An easily remembered number is valued as a branding and direct response tool in business advertising.
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The industry established a body, Industry Number Management Services (INMS) Ltd, to allocate individual numbers and administer the centralised reference database of all allocated local rate and freephone numbers. [1] Vanity numbers, such as phonewords or short 13- series shared-cost service numbers, are made available by auction.
888 numbers indicate it is a toll-free call. Calls made to toll-free numbers are paid for by the recipient rather than the caller, making them particularly popular among call centers and other ...
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