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The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands). Tide was first introduced in U.S. test markets in 1946 as the world's first heavy-duty detergent, with nationwide distribution accomplished in 1949.
In 2005, Cot’n Wash, Inc., introduced liquid unit dose laundry pods under the Dropps brand. [12] In 2012, Procter & Gamble launched a liquid tablet product as Tide Pods. [1] In 2017, the Tide Pod challenge emerged, causing concern about laundry detergent pod poisoning. [13]
In 2012, Procter & Gamble launched Tide Pods with a $150 million ad campaign which included a television ad at the 84th Academy Awards. The product was very successful in its first year following its launch, with sales of around $500 million in North America, and a 75% market share in the single-dose laundry packet market. [4] [5] [6]
A woman noticed that her Tide detergent box was smaller than an old one. But then she learned why it may not be a case of shrinkflation.
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Like most detergent products, Tide Pods, a laundry detergent pod sold by Procter & Gamble (P&G) since 2012, can be deadly if ingested. Media reports have discussed how children and those with dementia could mistake laundry pods for candy and endanger their health or life by consuming them, and they were named an emerging health risk by the ...
Keeping your family's and your own clothes clean can be a remarkably costly enterprise -- especially if you have kids -- and one you probably don't get enough appreciation for. Household chores can...
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