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Secondary market research can be broken up into two categories: information from internal sources such as an agency or company, and information from external sources held outside an organization or agency. [6] Secondary market research uses information from the past, reuses data already collected, and is more economical.
Market research is an organized effort to gather information about target ... which is sub-divided into quantitative and qualitative research, and secondary research.
The term "secondary market" is also used to refer to the market for any used goods or assets, or an alternative use for an existing product or asset where the customer base is the second market (for example, corn has been traditionally used primarily for food production and feedstock, but a "second" or "third" market has developed for use in ...
Marketing research is the systematic gathering, ... Secondary research costs far less than primary research but seldom comes in a form that meets the researcher's needs.
2.Marketing Intelligence System: It is a main source used by managers for gaining daily information of the external environment, hence assists the managers to react to the rapidly changing environment. 3.Marketing Research System: It is used to collect primary and secondary data, and displays the results in forms of reports.
The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished.
A portfolio loan is a kind of mortgage that a lender originates and retains instead of offloading or selling on the secondary mortgage market. A portfolio loan stays in the lender’s portfolio ...
In addition, analysts of social and economic change consider secondary data essential, since it is impossible to conduct a new survey that can adequately capture past change and/or developments. However, secondary data analysis can be less useful in marketing research, as data may be outdated or inaccurate. [1]