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Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US.
In 1976, Marlboro became the leading brand in the U.S.; Morris operated as the largest seller of tobacco in the U.S. and the second-largest in the world. In 2001, Kraft Foods launched an initial public offering (IPO) for 11.1% of the company that took in $8.7 billion, making it the second-largest IPO in American history at the time.
Philip Morris International Inc. (PMI) is an American multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro; [2] its other major cigarette brands include L&M and Chesterfield. [3]
Adolf Hitler [a] (20 April 1889 – 30 April 1945) was an Austrian-born German politician who was the dictator of Nazi Germany from 1933 until his suicide in 1945. He rose to power as the leader of the Nazi Party, [c] becoming the chancellor in 1933 and then taking the title of Führer und Reichskanzler in 1934.
In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by advertising executive Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles [1] but later primarily featured a rugged cowboy or cowboys in picturesque wild terrain. [2]
He was the Marlboro Man from 1968 until 1989. [2] He is also credited with being the most portrayed man in the world by some. [3] Philip Morris has used many cowboys for their ads but has declared that Winfield was "really the Marlboro man." [4] [5] As an adult, Winfield moved to Wyoming and began ranching.
He was Brand Manager for Marlboro from 1972 to 1973 and later was Assistant Director of Tobacco Brand Management, during which time he earned a reputation as one of the top marketing minds of the 1970s by helping to develop and market the image of the Marlboro Man. He was a member of the Tobacco Institute Communications Committee from 1981 to 1983.
In 1976, he did promotional work for the famous Marlboro cigarette advertising campaign as the "Marlboro Man". After developing lung cancer in 1990, McLaren became an anti-smoking crusader citing his 30-year smoking habit as the cause of his cancer.